Jeff Steinheider is the Senior Director and General Manager, Industrial Edge Processing Business Line at NXP Semiconductors. He is responsible for supporting industrial customers with the portfolio of microcontrollers and microprocessors from NXP’s Edge Processing Business Line. He joined Freescale in 2012 and has held several product marketing positions where he was responsible for marketing microprocessor SoCs to telecom and industrial customers. Jeff began his carrier in telecommunications, with 11 years in various engineering roles and product management for 2G and 3G base station products, ranging from macrocells to indoor femtocells. Jeff holds a Masters of Engineering and Bachelor of Science in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology.