Matthew Madison, Loftware

Matthew Madison is a Senior Team Lead in Solution Consulting at Loftware, where he helps global enterprises modernize labeling, packaging, and supply chain operations through cloud-based and connected data solutions. In his role, he partners with cross-functional stakeholders to translate complex regulatory, operational, and technical requirements into scalable digital strategies. He specializes in bridging the gap between product data, supply chain execution, and customer-facing outcomes, enabling organizations to move faster, reduce risk, and gain real-time visibility across their operations.