Industry Webinar

Holistic Engineering Management in Electronic Design

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Olaf Zinke Senior Product Marketing

ABOUT

Olaf Zinke is a Senior Product Marketing Manager at Altium, where he focuses on tools and workflows for managing the electronic product development process. He brings more than 30 years of experience across the electronics industry, beginning as an IC design engineer developing mixed-signal automotive chips, then moving into electronic design automation (EDA) as a specialist in analog/mixed-signal verification, where he helped architect Cadence's Virtuoso AMS Designer simulator and contributed to the Verilog-AMS language. Over his career, he has held engineering, product marketing, and technical sales roles at Cadence, Synopsys, ON Semiconductor, and Vishay across North America and Europe. Olaf is the author of The Designer's Guide to Verilog-AMS (Springer) and holds nine patents. Having worked every stage of product development, from circuit design and verification to marketing and customer engagement, he offers a uniquely holistic perspective on the challenges engineering managers face today.

Holistic Engineering Management in Electronic Design

See how engineering leaders gain the visibility and control to deliver on time, with less risk.

In partnership with Altium

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Webinar Overview

In this session, Olaf Zinke follows an electronics product development from its first requirement through to product release and beyond. We look at the full development process from an engineering leader's point of view and show where structure and shared visibility change the outcome.

We will walk through:

Capturing customer requirements, then linking them to design blocks and team members so nothing is missed at kickoff
Bringing external consultants and custom IC partners into the work with controlled access that protects your IP
Making design reviews and process steps repeatable and visible with prebuilt and configurable workflows
Catching electrical, mechanical, and supply chain issues during co-design, before they become re-spins
Using complete design history to speed up testing, certification, and field-return investigations, even after key people leave