Moore's Lobby Podcast

Ep. 43 | Mark Papermaster: The EE and Exec Behind Apple, IBM, Cisco, and AMD’s Success

Episode #43 / 51:18 / April 12, 2022 by Daniel Bogdanoff
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Episode Sponsor: Keysight

What hasn’t Mark Papermaster accomplished? He’s the engineer and exec who impacted Apple’s iPhones and iPods, the IBM Power PC, and has led AMD's remarkable rejuvenation from a company that “may have lost their way” to surpassing Intel’s market cap.

The decades of perspective Mark Papermaster offers in this episode of Moore’s Lobby is something to pay attention to: from reminiscing on the early days of microprocessors to bringing the iPhone and iPod into the pockets of millions as humanity’s first “mini computers.” Papermaster provides a throwback to the epic AIM Alliance (Apple, IBM, and Motorola), a deep dive on AMD’s APU (accelerate processing unit), the breakdown of the buzz around designing “chiplets,” and how AMD learned to “punch above their weight” to take on competitors on who are 10X their size. 

Are you one of those EEs who gets "religious about one approach versus another”? Papermaster may influence your philosophy as Host Daniel Bogdanoff aims to uncover why Mark won’t stop “preaching modularity” as it is “a critical facet of scale and goes back to the history of engineering innovation.” Other topics include the importance of specialists and multidisciplinary engineering teams working together to solve the toughest problems and the fun behind AMD’s high-performance processors. 

You won’t want to miss Papermaster’s unfiltered stories on: 

  • The risk of redesigning AMD’s Zen architecture
  • Hear why many attorneys tell Papermaster “he is famous” for a landmark legal case (IBM vs Papermaster (Apple)), followed by lots of laughter because “engineers do not care”
  • What it’s like to be recruited by Steve Jobs
  • Get his take on what makes a great chip designer
  • How his current chapter as AMD’s CTO and EVP of Technology and Engineering are “the most exciting years of his life”
  • How AMD’s acquisition of ATI Graphics and Xilinx has set them apart in the market 
  • And, make sure to listen until the end of the episode as Papermaster shares his opinion on the most crucial skill engineers need to have in their portfolio today
     

Want to win An Oscilloscope that Keysight hasn't released yet worth over $10K and hang out with Moore’s Lobby Host Daniel Bogdanoff!? Register HERE for the Keysight Live from the Lab virtual event taking place from May 17 - 20, 2022. 

 

A Big Thank You to Our Sponsors! 

 

 

Meet Mark Papermaster 

Mark Papermaster is the CTO and Executive VP of Technology and Engineering at Advanced Micro Devices’ (AMD) where he leads the development of microprocessors, I/O, and memory, system-on-chip (SOC) methodology, and advanced research. He led the re-design of engineering processes at AMD and the development of the award-winning “Zen” high-performance x86 CPU family, high-performance GPUs, and the company’s modular design approach, Infinity Architecture. 

 

 

Before joining AMD in October 2011, Papermaster led Cisco’s Silicon Engineering Group, was the Apple Senior VP of Devices Hardware Engineering for iPod and iPhone, and held multiple roles at IBM in technology and server development. Papermaster has a BSEE from the University of Texas at Austin and an MSEE from the University of Vermont.

1 Comment
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    Peter Glösekötter April 17, 2022

    Thank you for providing this podcast series! It is a really interesting and entertaining format. After listening to one episode, I’m anxiously waiting for the next one to come up. You really make a difference.

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